Unleash 2009: Breakout Session - Video & Motion Graphics
March 27th, 2009
Photography, Graphic Art, Ministry, Training, Video
This year at UNLEASH 2009 I finally attended a breakout session that was well organized and planned with excellent points and examples. That session would be Video & Motion Graphics with Ken Wilson and team of truly gifted people. Ken is the Visual Director at
è Be willing to sacrifice an idea
Even great ideas sometimes just don’t fit.
è File ideas for later
Those great ideas might just have been premature but are useable the next project.
è Collaborate
Be willing to work with others. Great ideas usually come out of brainstorming session or two with others.
è Dare to stretch
è Sweat the pre-production
Attention to detail is crucial in planning and set up for just about everything but most certainly for video and motion graphic projects.
è Be resourceful
Sometimes you just don’t have the budget to do what you have in your mind so you have to become resourceful and make the best you can with what you have. You would be surprised what you can do with cheap junk. Also something that you use for one project can be repurposed for another project. We do this props all the time.
è Sweat the post-production
Attention to detail is very important here too. You can really make a project shine in post-production with some editing magic.
è Tie things together
Make sure all the elements of you project come together to become one message.
è Maintain proper perspective
Don’t let your project become the message. It is an element to support and/or enhance the message but not to stand alone.
è Watch your ego
I think this goes back to the first point of being willing to sacrifice an idea or certainly a big part of it.
è Manage distractions
I think this comes down to time management. You know what needs to be done on a project and how much time it is approximately going to take so manage your time wisely. Set deadlines.
è Read inspiring media
Magazines are a great resource for finding ideas. I also watch movies, television shows, commercials and You Tube videos just catch some ideas.
è Use what you have
This goes back to being resourceful. Sometimes what you need to pull off an idea is already on your campus somewhere.
è Creativity cost time
This is more for pastors and others that demand videos and motion graphics that if you want something great then remember that it takes time. We take your message or sermon series concept and run with it so give us the time we need to make it fit.
è Remember why you do this
When it comes down to it this all for our Lord and Savior Jesus Christ. He is the one that had made us creative and given the talent to make content that will support His Word. We are serving Him and His Church.





